《连接串联电路和并联电路》教案1

第2单元 出口、进口与对等贸易 辨认出口机会 出口面临的一个最大障碍就是信息的匮乏。通常一个公司的产品会有许多需求市场，不过由于许多需求市场都不在本国，基于文化、语言、距离以及时间的不同，公司很难找到这些需求市场。事实上全世界有180多个国家，各个国家之间又有很大的文化差异，这些使得辨认出口机会更加困难了。面对这样复杂以及多样化的市场，企业很多时候在寻找出口伙伴时显得优柔寡断也就不足为奇了。 国际比较 克服出口信息不对称的办法就是尽可能的搜集信息。我们先以德国为例。德国有一些贸易协会、政府代理商以及商业银行为企业牵线搭桥，帮一些小公司寻找出口机会。日本也有类似这样的商业机构，譬如日本国际工商业会社，总是积极地帮出口商寻找出口机会。此外，日本许多公司都是综合商社的分公司。综合商社是日本特有的综合贸易公司，由于办事处遍布全世界，它能够积极不断地为大大小小的分公司提供各种出口信息。日本、德国公司的一个最大优势就是能够为他们的出口企业搜集到世界各地的技术经验、出口信息以及其他资源。 与德国、日本那些竞争对手相比，美国的许多企业在寻找出口机会时就显得有些盲目，在信息搜集上处于劣势。这种差异一部分是历史上的原因。长期以来日本、德国都把对外贸易作为支柱产业，而美国一直到近期还是一个相对自给型的国家，对外贸易在美国经济当中只占据很小的一部分。虽然近两年美国对外贸易在国内经济当中的分量比20年前重了许多，然而美国依然没有一个类似于日本或者德国那样的商业机构帮助出口企业搜集信息。 信息来源 尽管美国处于劣势，美国企业也在不断提高搜寻出口机会的意识。美国商务部及其在全国各地的办公室是美国最大的出口信息源，其下属的两个独立机构——国际贸易局、美国对外商业服务中心都致力于为企业提供智力援助并且积极地帮助企业拓展海外市场。 他们为潜在出口商提供一份“光辉前程”名单，名单上列出了某种行业海外市场潜在经销商的名称、地址及联系方式。此外，美国商务部专门成立了一个针对海外14个主要出口市场的“比较购物服务”中心。企业缴纳很少的费用就可以获得一份某产品目标市场的顾客调查报告，报告不仅提供该产品海外市场的可销售性，而且对竞争者、比较价格、营销渠道以及可能的销售代表人员都作了详尽的描述。调查报告是由美国商务部的官员进行实地考察而得出的。 商务部还会组织一些贸易活动帮助潜在出口商与外界接触，拓展海外市场。在一些大城市举办的国际贸易展览会上，美国商务部也会组织出口企业参展。另外，美国

Key (练习答案) Unit 6 Jewelry Reading I Exercise II 1. c 2. c 3. b 4. d 5. d III 1. accumulate 2. brilliant 3. choosy 4. malicious 5. bachelor 6. destined 7. odd 8. communion 9. intuition 10. fulfill IV 1. infect 2. was destined 3. joke about 4. to do with 5. takes her time 6. were to 7. in his stead 8. edge to her voice 9. fell apart 10. won’t be cut out for V 1. shortly 2. It’s very odd 3. choosy 4. in my stead 5. in communion with 6. be destined never to see each other again VI 1.revel 1) vt. to make known (something previously secret or unknown)揭示；揭露；泄露 e.g. The investigation has revealed some serious faults in the system. 2) vt. to show or allow sth. to be seen 展现;显露出 e.g. The curtains opened, to reveal a darkened stage. [相关词] revealing adj. allowing parts to be seen which are usually kept covered 暴露的；裸露的 e.g. a very revealing dress revelation n. the making known of some secret 展示；揭露；显露 e.g. The revelation of his scandalous past led to his resignation. revelations n. (宗教)启示录 [相关搭配] reveal a scandal 揭露丑闻 reveal the inside story (of) 揭开内幕 reveal a secret 揭开秘密 reveal the objective laws 揭示客观规律 a. Her biography revealed that she was not as rich as everyone thought. b. A joke can be very revealing of what someone’s really thinking. c. He still did not reveal what he felt about me. 2. accumulate vi./ vt. to collect or grow into a mass积累；积聚 e.g. A thick layer of dust had accumulated in the room. He gradually accumulated an impressive collection of paintings. He accumulated wealth through illegal means. 他以非法手段敛财。 [相关搭配] accumulated profit 累积利润 accumulated reserve 积累储备

《商务英语口语》说课要点 1、该课在专业学生培养方案中所起的主要作用： 《商务英语口语》是一门实践性较强的课程。通过该门课程的学习，要求学生了解和掌握商务活动背景知识，能流利与外商谈论日常及一般商务话题。该课程属商务英语专业必修课，其主要前期课程包括进出口业务和商务英语函电。学生在修该门课之前需具备一定的进出口业务知识和商务英语基本技能。该课程的平行及后续课程包括商务英语写作和商务英语翻译等。实践证明，本课程在培养学生的英语口头表达能力和商务英语谈判应用能力方面具有相当重要的地位。 2、该课程在教学内容方面所进行的取舍、整合等课程改革情况： ①教学内容改革 在原有的发盘、报盘、还盘、商谈包装、运输、支付手段、保险条款、签署合同、商务代理为主要内容的基础上，增加处理投诉、索赔，国际投资、国际招标与投标、国际经济技术合作等内容。即由原来外贸口语基本内容扩充到商务英语会话及谈判。 ②课程主要教学方法和手段改革 商务英语口语是一门实践性很强的课程。以前的教学方法通常是教师讲解带读,学生朗读背诵，反复句型操练。这样的教学模式存在不少的问题,如课堂气氛不够活跃,容易形成教师“一言堂”的状况；学生实践能力和灵活运用能力较差等。同时，由于课堂教学形式的限制，教师无法正确安排实践环节，这也是影响教学效果的主要因素之一。针对种种现状，我们可加入丰富的案例教学，情境教学，培养学生的发散性思维，多维创造性，变“教师为主体”的教学模式为“学生为主体”的教学模式。教师通过让学生做值日报告、编写情景对话等演示，多让学生走上讲台，学生在自编自演的过程中充分发挥其学习自主性,能力也相应得到提高。

教学方法的多样性必须依托丰富的教学手段。教学手段的多样化可以提高学生对学习商务英语口语的热情,加强对商务活动场景的感性认识。在实际教学过程中可以充分利用多媒体、网络等现代教学手段,激发学生的学习兴趣。在这样的环境里,教师可以利用各种音像资料教学软件丰富教学内容,活跃课堂气氛。对部分口语素材,如报价单，包装规格、支付方式等通过多媒体手段演示,并模拟双边谈判、成交等程序,加深印象。此外,教师可以指导学生学会利用网络上的丰富资源,培养他们的自主学习能力,促进课堂知识的消化。如有条件可以组织专业教师自行开发外贸英语口语教学软件或课件,放到校园网上,要求学生课后上网浏览。如图1-1所示。 图1-1 商务英语口语教学的多种教学手段 ③实践教学内容和环节的确定 实训1 机场迎客 实训内容：机场迎接国际贸易伙伴或准伙伴 实训目的：让学生了解并体验各国迎候、见面、打招呼的不同方式、喜好及忌讳，了解机场接客的基本程序及礼仪。 实训场地：黄花机场 实训步骤：1、确认对方，自我介绍 2、问候客人，稍作闲聊 3、安置行李，驱车送客

《新编商务英语精读》实践教学大纲 概论【具体教学内容】【教学目的要求】【实践内容】 概论 《新编商务英语精读》是一套将培养英语语言能力与学习商务知识相结合的新教材。加强实践练习，对于消化课文、使用词汇、训练口语和实战模拟，具有重要意义；是扩大学生商务英语词汇量、提高学生商务英语的听、说、读、写水平以及能够把所学知识运用于各种日常交际活动和商务活动的必要途径。 实践教学大纲名称：《新编商务英语精读》 学时与学分：电子商务和市场营销专业，18 / 36学时，1 / 2学分； 应用英语专业，64 / 128学时，4 / 8学分。 先修课程和实践内容：大学英语、综合英语、英语视听说 实践教学目标：通过本课程的学习，加强听、说、读、写等方面的训练，熟悉商务英语基本技能，接触真实语言材料，了解各种商务活动场景，积累相关的商务知识，系统掌握商务英语的基本词汇，提高商务英语语言水平和使用能力，实现毕业后在生活和对外商贸活动中进行正确的英语表达。 适用学科专业：电子商务、市场营销、应用英语 实践场地和器材：网络教室、下载视频资料、课本习题 教材及参考资料： 1、《新编商务英语精读》，（学生用书）张逸主编，高等教育出版社，2004年， ISBN7-04-015856-6。 2、《新编商务英语精读2》，（学生用书）张逸主编，高等教育出版社，2005年，

ISBN978-7-04-016242-4。 3、Lanwood.《新编剑桥商务英语》（第二版学生用书）及练习册（中级）经济科技出 版社 4、《新视野商务英语》外语教学与研究出版社 考核方式：考查，是平时成绩（50%）的重要参考内容。学生平时的出勤率（约占10%），平时作业情况（约占20%）课堂表现情况（约占20%）。 【具体教学内容】

Unit 1 Business Introduction Background case Warm-up questions 1.What accounts for Donald Trump’s business success? 2.What can business bring about? 3.Please illustrate “attitude is sometimes everything” with Donald Trump’s case. Background Information Donald J. Trump is a graduate of the Wharton School of Finance and started his business career in an office he shared with his father. In August of 2006, Mr. Trump was voted by BusinessWeek magazine as “the world’s most competitive businessperson.” In New York City, the Trump signature is synonymous with the most prestigious of addresses, among them the world-renowned Fifth Avenue skyscraper, Trump Tower, the Trump International Hotel & Tower, voted the best U.S. Hotel by Conde Nast Traveler, Trump World Tower at the United Nations Plaza, 40 Wall Street, and Trump Park Avenue. In a departure from his real estate acquisitions, Mr. Trump and the NBC Television Network are partners in the ownership and broadcast rights for the three largest beauty competitions in the world: the Miss Universe, Miss USA and Miss Teen USA Pageants. He is also the star and executive producer of the hit television series, “The Apprentice,” which has received national and worldwide attention. In the summer of 2004, his radio program on Clear Channel made its debut and broke all syndication records. Mr. Trump has authored seven books, all of which became bestsellers. Trump Magazine was launched in 2004, Trump University Online in 2005, and the Donald J. Trump licensing program. In 2006, https://www.docsj.com/doc/ea17854467.html,, an online travel agency, made its debut, as did Trump Productions in Los Angeles. Eleven Questions With Donald Trump 1.Question: If you, Bill Gates, Steve Jobs, Herb Kelleher and Larry Ellison got marooned on a desert island, who would end up running the place and who would end up as dinner? Answer: We would find a way to order in and have a productive meeting at the same time. 2.Question: How long would Larry and Sergei, the co-founders of Google, last on your show? Answer: That would depend on whether they were good team players and if they had an original idea or two.

Unit 1 Teaching Objectives: 1. To introduce the teaching contents and teaching plan; 2. To have a general idea of the New International Style of Management; 3. To be clear about the three main questions of business English reading; 4. To learn how to read business English passages effectively; 5. To learn to recognize and use some of the related words and expressions. Focuses: 1. To have a general idea of the New International Style of Management. 2. To learn how to read business English passages effectively. Difficulties: 1. How to read business English passages effectively. 2. How to remember business English words and expressions ASAP. Teaching Time:2 periods. Teaching Procedures: Part I Pre-reading Questions It can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive Reading In this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually. 1. Read Text A The New International Style of Management and do exercises; 2. Read Text B New Thinking for successful Entrepreneurs and do exercises; 3. Analyze the language points in the texts; 4. Check the answers to Exercises. Part III Reading Skills: Introduce the Basic Information about Business English Reading. Use three questions to lead students to deal with this part: 1. Why should we do Business English Reading? 2. What does Business English Reading mainly deal with? 3. How can we do the Business English Reading effectively? If students can not answer the questions, ask them to read through the passages in Reading Skill to get the details of how to do Business English Reading. Part IV Supplementary Reading: New Thinking for a New Financial Order For this part, ask students to finish it by reading first and summarizing it with no more than 50 words. Part V Test Yourself For this part, ask students to finish it by themselves. Questions for Discussion and Reflection: 1. Do you want to be a member of these multinational companies? Why? 2. What are the differences between these multinational companies and the local companies in China? Assignment: 1. Review Unit 1, to remember the contents learned. 2. Preview Unit 2, to find difficult points. References: 《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》

U1 1. 飞机乘务员应对所有旅客的安全负责。be responsible for The crew of an airliner should be responsible for the safety of all the passengers. 2. 请尽快把这些英文报纸和杂志分送给每位订阅者。distribute to Please distribute these English newspapers and magazines to every subscriber as soon as possible. 3. 学院决定举办系列讲座,商务英语专业的学生必须出席。decide on The college has decided on a lecture series and Business English majors must be present. 4. 若需进一步的补充解释,请参阅教师参考书第58页。refer to For additional explanation, please refer to page 58 of the teacher’s reference book. 5. 大多数人都会关注与自己有关的事。relate to Most people will be interested in what relates to themselves. 6. 最近,下海经商的人越来越多。go into business Recently, more and more people have gone into business. 一个大批量出售货物的商人被称作批发商。in bulk 7. A businessman who sells goods in bulk is called a wholesaler. 8. 据报道,目前工资水平在某种程度上仍稍稍领先于物价水平。to a certain extent, ahead of It’s reported that nowadays wages are, to a certain extent, still one step ahead U2 1. 总经理将重要文件分发给部门经理。hand out The general manager handed out the important documents to the department managers. 2. 欺骗顾客和逃税构成了他们那个时期的商业政策。make up Cheating customers and evading taxes made up their business policy in those days. 3. 在英语中,数学可以简称作maths或math。for short Mathematics can be called maths or math for short in English. 4. 这座城市被认为是此经济合作区的龙头。be known as This city is known as leading the economic cooperative zone. 5. 虽然这对夫妇对所要买的家具的价格没有异议,但对式样意见不一。agree on Although the couple agreed on the price of the furniture they wanted to buy, they disagreed about the style. 6. 我上个月买了台笔记本电脑,不过花了大价钱。at a price I bought a laptop last month but only at a price. 7. 一个大a批量出售货物的商人被称作批发商。pay for The parents work hard to pay for their children’s tuition. 8. 你的不诚实是我最终与你断绝往来的原因。in the end Your dishonesty was the reason why I had to break off our relationship in the end. 9. 他叔父决意在乡下定居, 而不住在城里。choose to His uncle chose to settle in the countryside rather than in the city. 10. 经理在新闻发布会上分发了项目计划书,但大多数人都怀疑该项目的可行性。press conference, hand out, project, feasibility The manager handed out the project plan on the press conference, but most of the people doubted the feasibility of the project.

商务英语阅读教学浅论 " 论文关键词：英语阅读；商务英语；教学 论文摘要：英语阅读是语言教学中的重要活动，阅读教学开展的成功与否很大程度上影响着综合运用英语的能力。商务英语阅读更是如此。商务英语阅读是一种特殊的阅读，它不仅是基础英语阅读的延伸，更是商务知识的获取过程。 商务英语阅读教学，一是阅读教学，即教师指导学生掌握各种阅读技能，从而逐步提高理解能力和阅读速度，在增进语感的基础上提高实际运用语言的能力；二是商务知识教学，即以语言为载体，以阅读为手段，把核心的商务内容放在其中，通过引导学生阅读商务文体的语篇实现其对商务知识的掌握，以满足未来就业的需求和社会发展的需要。 一、从制约因素来看商务英语教学 （一）阅读方法不当 1、有声阅读。在课堂中往往有学生不自觉地在阅读过程中发出声音，

结果导致阅读速度很慢，而且“读”往往把学生的部分注意力转移到了读音等其他方面，影响阅读的有效性。 2、追求逐字逐句的理解。很多学生都在阅读过程中要求自己对每个字句的意思都能有清楚的理解，其结果往往不但影响阅读速度和效率，更增强自己的挫折感，不利于以后阅读的开展。 3、经常回读课文。不少学生经常在阅读过程中，不断反复的回视上文，导致信息输入的不连贯和混乱，常常影响对文章整体意思的理解。（二）词汇量制约 商务英语阅读区别于普通阅读的是：在商务英语阅读的过程中，往往会出现较多的经贸等方面专业术语或半专业术语，，一些普通阅读中的核心词意思也可能会发生改变或者语篇中会出现一些日常生活不常用的专业术语，这使的很多学生方寸大乱，不知道该怎么阅读。（三）相关专业知识的匮乏 在给出专业术语和其他生词注解的情况下，学生仍然读不好；而对一篇包含较简单、接近生活的商务内容的文章，即使里面有一些术语或其他生词，学生也能理解得较好。可见学生阅读能力低还牵扯到了背景知识问题，即相关专业知识的问题。 二、从教学方法上探讨商务英语阅读教学 从众多问题的暴露中不难看出，商务英语阅读需要从阅读方法和阅读内容上双管齐下。以下是笔者在探究性实践基础上，总结所得到的

Unit 13 Teaching Objectives: 1. To remember and use new words and expressions; 2. To learn how to deal with marriage frictions; 3. To learn what is the difference between work with your head and work with your heart; 4. To deal with the language points in Text A and Text B. Focuses: 1. To learn how to deal with marriage frictions; 2. To learn what is the difference between work with your head and work with your heart; Difficulties: What is the difference between work with your head and work with your heart ? Teaching Time:2 periods. Teaching Procedures: Part I Pre-reading Questions It can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive Reading In this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually. Text A Married, with Money a. Let the students skim and scan Text A as quickly as possible to get the answers to Exercises I ⅈ b. then Check the answers to Exercises I ⅈ c. Analyze the language points in the text: 1. The husband wanted her to incorporate to reduce their income, thereby allowing the son to qualify for more aid. 丈夫要她把公司与别家合并以减少收入，这样一来就可让儿子有资格获得更多的经济援助。 2. get bogged down with: 由于……而陷入困境。如：You must not get bogged down with details. 你不 必纠缠于细节之中。 3. Think big and put it in buckets. 做大规划，并把你的梦想分门别类。 4. talk-show host: 访谈节目主持人。访谈节目是一档电视或广播节目，在该节目中，某些名人参加 讨论或被采访，并且经常会回答观众或听众提出的问题。 f. Assign Exercises II and III as their homework. Text B Positive Thinkers a. Several minutes for students to use some basic reading skills to read the text only once, then ask them to do Exercise I; b. Check the answers to Exercise I; c. Point out some language points: 1. Panda Express: “熊猫快餐”是著名的中式快餐连锁店，分店遍布美国各州。 2. After all, it’s hard to eat Chinese food while driving down the freeway. 毕竟在高速公路上开车时很 难享用中餐。 3. They also share a leadership philosophy that flies in the face of conventional management strategy. 他 们还在某一与传统经营策略背道而驰的领导哲学上取得共识。 fly in the face of: 敢于违抗，悍然不顾。如：Anyone who is tempted to fly in the face of discretion had better think twice. 任何想轻举妄动的人都要三思而行。

Unit 6 Teaching Objectives: 1. To remember and use new words and expressions; 2. To learn how managers get ideas from many people to make better decisions; 3. To learn how lessons you can learn from people who are even considered bad bosses; 4. To review some basic reading skills and learn some word formations; 5. To know about the word formations we often use in details; 6. To deal with the language points in Text A and Text B. Focuses: 1. To learn how managers get ideas from many people to make better decisions; 2. To learn how lessons you can learn from people who are even considered bad bosses; Difficulties: How to know more about the word formations we often use in details; Teaching Time:2 periods. Teaching Procedures: Part I Pre-reading Questions It can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive Reading In this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually. Text A Got Ideas？ a. Let the students read Text A as quickly as they can for the first time to get the general idea; b. Ask students to tell others the general idea of the text; c. Then use some basic reading skills to read through the text again to find the answers to Exercises I ⅈ d. Check the answers to Exercises I ⅈ e. Analyze the language points in the text: 1. Macworld: 由IDG(美国国际数据集团)举办的Mac业内最大的展览会。1985年第一届Macworld 在旧金山举行，2005年之前Macworld每年举办两届，2005年9月IDG宣布取消夏季Macworld。 Mac系统是苹果机专用系统，在普通PC上无法安装。 2. The Bevy –a protective case for the iPod Shuffle that multitasks as a key ring, earbud wrap, and bottle opener –has outsold Mophie’s other products four to one. Bevy是一款多功能的iPod Shuffle保护套，可用作钥匙扣、插入式耳机保护套和开瓶器，此产品的销售量已达到Mophie公司其他产品的四倍。 3. I needed to hit the shelf with a new product within four weeks after each new iPod model dropped. 在 每款销售疲软之后的四周内，我得再创造出一款新产品。 4. He sold the Mophie product line and rolled the proceeds into Kluster, a virtual forum that allows consumers and businesses to collaborate on the design of products and services. 他卖掉了Mophie的生产线，然后将收入投入到一个允许消费者和企业协作来设计产品和服务的虚拟论坛Kluster。 5. Red Bull: 红牛公司，是全球最早推出且最成功的能量饮料品牌之一。1966年,红牛维生素功能饮 料诞生于泰国,迄今已有40余年的发展历史。为了提升知名度并且塑造其运动形象,红牛公司一直非常热衷于极限运动与赛车运动的赞助,是一级方程式赛车红牛车队以及红牛二队的拥有者。 6. Facebook: （脸谱）是创办于美国的一个社交网络服务网站，于2004年2月4日上线。主要创 始人为美国人马克·扎克伯格。刚开始时只对高校学生开放,它严格限制注册,需要在制定的大学IP

《商务英语函电》说课说课稿 说课稿 各位老师好，我叫**，来自**********。我说课的课程是《商务英语函电》这门课。下面从课程整体设计、教学实施两方面予以阐述。 一、课程整体设计 1-1课程定位 《商务英语函电》是三年制商务英语专业的一门主干专业课程，是一门将英语与外贸业务相结合的课程，开设两学期。本课程的任务是培养学生阅读、翻译和写作英语商务信函的能力，使学生能用英语处理进出口业务往来函电、签订合同和填写有关单证;同时为学生参加相关职业上岗资格考试打下基础。 《商务英语函电》前导课程有商务基础英语、国际贸易实务、商务英语写作、商务英语专业的英语阅读、英语语法、商务英语听说等，前导课程使学生具备了一定的英语基础和国际贸易知识。《商务英语函电》是以上前导课程的延展和升华，也为商务英语口译、国际商务谈判、剑桥商务英语等后续课程的学习奠定了基础。 1-2课程设计 职业教育的理念是能力本位、校企合作、工学结合、持续发展。因此本课程设计理念是以应用为主线，以就业为导向，以职业能力培养为重点，与行业企业合作进行课程开发与设计，充分体现职业性、实践性和开放性的要求。课程设置做到理论够用、方法适用，技术先进。教学过程中，通过校企合作，校内实训基地建设等多种途径，采取工学交替等形式，充分开发学习资源，给学生提供丰富的实际任务。同时，注意培养学生的实际操作能力，以操作为主，以能力为本，从而提高学生的实际函电写作水平，达到商务英语专业人才培养目标。 1-3 内容选取

学生就业方向 ? 专业外贸公司里的外销员、外贸业务员、跟单员或单证员 ? 具有自营进出口权的企业业务员 ? 银行国际结算部的业务员 ? 外企或中外合资企业的文秘，涉外酒店或旅行社的工作人员等 教学模块划分: 整个课程内容划分为理论教学和实践教学两个部分。 理论教学内容(主要指以下内容的相关英文表达方式及信函的写法): (1)寻找客户，建立业务关系。 (2)交易磋商:询盘、报盘、还盘、接受。 1 (3)合同的签定。 (4)合同的履行:保险、付款、运输、索赔。 实践教学内容: (1)交易前准备的训练:联系新客户、介绍公司、推销公司产品。 (2)交易的磋商训练:询盘、发盘、还盘、接受的训练。 (3)拟定进出口合同的训练。 (4)出口合同履行的训练:信用证的审核与修改、货物投保、货物运输、货物索赔。 1-4 内容组织 本教材共有12个单元，总学时为108节。 教学方案: 2 二、教学实施

职业技术学院 外语系 课程教学大纲 课程名称：英语泛读 适用专业：应用英语（商务英语） 应用英语教研室制 2012年8月

应用英语/商务英语旅游英语专业【商务英语阅读】课程教学大纲 课程名称：商务英语阅读（一） 商务英语阅读（二） 旅游英语阅读（二） 课程编号：032312218 032312219 0307312229 适用专业：应用英语专业 课程性质：必修课 课程类别：专业基础课 开课学期：第三学期、第四学期核心课程：是 考核方式：考试 总学时：70 学分：4 制定时间：2005年修订教师： 修订时间：2017年 一、课程概述 本课程是应用英语专业（商务方向）专业基础课。随着中国加入世界贸易组织，中国对外贸易的总量的增加，对外贸易交往日益频繁。【商务英语泛读】为有关从事对外贸易交往的人员提供使他们有效地阅读商业文章，信函所需要的技巧，策略和词汇。二、课程性质、目的和任务 1．性质：商务英语泛读课程是外语系三年制应用英语（商务方向）专业学生在第三、四期的必修课。 2．目的：在本课程的教学过程中，要求教师始终把培养能力作为重点，训练阅读方法，培养阅读技巧，提高阅读速度，扩大知识面。同时也要求教师注重激发学生 的阅读兴趣，注意培养学生的综合素质。 3．任务：通过本课程的讲授，进一步扩大词汇量，接触更多的语言现象，提高阅读理解能力和文字欣赏水平，了解英美文化背景和知识。 三、课程目标与学时分配 1、培养能力要求 它是商贸英语专业学生必须了解运用的一门专业课，其具体要求是： (1). 掌握阅读商务英语的最佳方法和阅读技巧 (2). 提高商务英语方面的英语词汇量和各种专业术语 (3). 了解不同国家在商务交往中各种风俗，习惯和做法 2、教学主要内容以及课时分配 本课程在第三学期（17周）、第四学期（18周）、开设，共35周，每周2课时，合计70课时，其中讲授42课时，约占60%，课堂实操部分28课时，约占40%。 第三学期的课时分配以每周2课时，共17周计算，合计34课时，其中讲授20课时，约占60%，课堂实操部分14课时，约占40%。教学内容的具体课时由任课老师按情