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跨文化交际

跨文化交际
跨文化交际

机密(Confidential)编号(No.):13-14-1-019503A

试题(Test)

课程名称(Subject):跨文化交际考核类别(Type of test):考查

课程类别(Type of course) : 专业必修课考试形式(Test type) : 论文

使用范围(Target group):2011级英语专业1-13班; 旅游英语1班

Writing a paper on one of the following topics:

1.A Study on Comparison between Chinese Values and American Values

2.The Analysis of Culture Differences between Chinese and Western Friendship

3.The Analysis of Culture Differences between Chinese and Western Marriage

4. A Study on Comparison between Chinese and Western Nonverbal Communication

5. A Brief Study on Cultural Dimensions in Intercultural Communication

6.An Analysis in Business Etiquette between China and America

7.The Analysis of Culture Differences Reflected from a Film

8.A Comparison of Associative Meanings between English and Chinese Words

9.A General Study on Superstitions in the West

10. A Contrastive Study on English-Chinese Social Customs

Requirements:

1. You are required to choose one from the above topics. Please pay attention to that you must

show the knowledge you learned.

2. Your paper should have a complete organization, including a title, a clear and logical

argument, analysis and a conclusion.

3. You are required to write at least 3000words.

4. The format of your paper should be standard.

格式要求:

页面设置:A4,上、下边距均为2.5厘米;左边距2.5厘米,右边距2厘米。

行间距:1.25倍行距。左侧装订。

正文字体和字号:标题字体Times New Roman、四号字、加粗;

正文均用Times New Roman小四号字体,除特殊需要外,不加粗。

装订顺序:按照“封面、题签、正文”顺序装订,正文要有页码。

The Analysis of Culture Differences between Chinese and Western Marriage Abstract: Chinese marriages are based on family conditions,while Western marriages are based on the same hobby. Their different survival environment affects the people’s characters and influence people’s thoughts of their respective marriages. Men and women in the economy of different status determine their positions in the family, which determines the differences in their marriage. Social value is the mainstream of different thoughts, and it indirectly affects the public’s view of marriage. Religious beliefs also play an important role in marriage customs and marriages maintaining. Marriage values are the essence of the spirit of national culture. This article analyses the differences between Chinese and Western marriage values according to the purpose, tolerance levels, standard of choosing a spouse, relationship between husband and wife, the effect of educational traditions influences of economical factors in marriage, wedding ceremony. With the profound understanding of Chinese and Western marriage cultures, we can avoid the mistakes of cross-cultural communication.

Key words: marriage values differences

The differences between marriage countries in values, makes the ways of thinking or behavior of people are different in every country. In cross-cultural communication, these differences are easy to cause the misunderstandings between the two sides. Values are the differences in cross-cultural communication. This article will analyze the differences between Chinese and Western values, With the profound understanding of Chinese and Western cultures,we can avoid the mistakes of cross-cultural communication.

The mentioned marriage has been described:" to the Chinese people, marriage is more like a commercial activity, so called marriage; and to the Western people, marriage is more like a house, to turn the world upside down together, not happy is a casual shoot two." Chinese marriage features: before the reform and opening up, low quality, high stability,60% marriage was" patchy"; after sexual confusion of ideas, divorce tide flood, is of low quality, low stability. While Westerns believe in neither strict Dan Ou system, is not fully open relationship, but for love, special hobby and multiple relationships inclusive. After investigation, Chinese standards are: appearance, age, family condition; and Western mate conditions are: respect, trust, interest.

As for family conditions, from mate choice, Chinese regard marriage often become trading, while Westerns regarding marriages as buying and selling. In China marriage, people always is a man marries a wife, but very few people can speak a woman marry husband. So marriage more like a business, since it is a business that can not do without money. Now no man of the house in some female eyes wasn't the man. In some woman heart, a house worth one hundred prince charming, marriage is the best business investment opportunities, TV drama" Dwelling Narrowness" reveals the harsh reality. The famous thinker Engels pointedly, married for money is tantamount to long-term prostitution. Marriage of Western is the sale of two words upside down, called the buying and selling, men and women is seller and buyer. Woman looking for a man, first of all have to sell themselves, regardless of is the smart brain, outstanding talent, a beautiful face, beautiful figure or common interest, these are capital, if a man buying it, that is the marriage of the deposit. In the material on this Western is attitude, not afraid of marriage nothing, as long as a couple can share sb.’s joys and sorrows, there's bread, cars, houses will also have some.

Married in China’s various customs procedures, pay attention to the so-called "ostentation" after the reform and opening up, more luxurious wedding, wedding companies, wedding photo studio like bamboo shoots after a spring rain like smoke. To some extent, Chinese wedding is in the show, with luxury outside proclaim seemingly strong love, and true love seems to no longer sacred first, marriage has become familiar. Videos related to online dating from the fashionable; from extramarital affairs to keep a mistress, the divorce rate with the GDP rising, marriage is more of a formality. The Western romantic wedding is simple, not too much attention to form. Wedding to at the end of the party, the bride and the groom is the first dance, to celebrate their new life begin.

Marriage, Chinese is to treat their children as parents between adhesive, maintain the bond of marriage Chinese understanding of marriage for life, a man marries a woman besides the physiological needs, mainly to produce heirs, and preferably be said of a couple. China many people think, love, family and children is the most important factor to maintain the marriage. Tianjin Federation of a sample survey,81.7% of people have children as important factors to maintain the marriage. Western marriage to maintain is built on mutual attraction, respects. The United States a nation-wide survey, children to parents is the most important source of personal accomplishment, but a successful marriage is more important. Westerns for their children has shown great enthusiasm, but they apparently did not put the children as parents between adhesive. The non-profit Pugh Research Center found in marriage, success factors, loyal and happy relationship, to share the housework, high income and good housing conditions as well as the common religious belief and the common hobbies all rows in the child before. To them, the marriage with the other parts of life, only individual satisfaction problem." When asked what is the purpose of marriage, there are three fourths of Westerns say, it is the adults "common happiness and sense of achievement", rather than" procreation and child rearing". Obviously, the Western marriage more humane.

The different purpose on getting married

The Chinese Marriage Purpose

The traditional Chinese marriage is designed for families rather than love. And Chinese traditional purpose on marriage is to make both the families become stronger. Of course, in today's Chinese society, this kind of traditional purpose on marriage is greatly influenced by the west. However, in China, such a highly traditional society, and making love become the main purpose of marriage is still not a simple matter.

The Western Marriage Purpose

The pursuit of true love is the most important marriage purpose for westerners. They long to find their own lifelong companion to meet their physiology and psychological needs. Western people emphasize people’s independence and they are always self-centered. In their view: a marriage without love is immoral and of low quality.

Tolerance Levels

Marriage is not an end of one’s life but a new life just starts, is not a death of one’s single life but a life, which need to continue. With those many problems in marriage, people would take different ways to solve it. The holy Bible says, “Love is patient, love is kind.”

Better Ability of Tolerance in Chinese Marriage

Chinese women are the most patience women in the world. The thinking of “Marriage woman likes the water which is puling out.” They think after marriage they already an individ ual;

and need to solve her problem by her self. Chinese people have better tolerance is also because they love to pin their desire to achieve in the next generationgaiag. Having this hope, to bear an unhappy relationship in a marriage, is not a big deal any more.

Less Marriage Tolerance in Western

In Western’s character, equality plays a significant role. The realization of being equality is deep in every Western’s heart. Compared with Chine se people, they have less ability to tolerate the partner. They never oppress their affection. They know it very clear that as an individual, they have rights to gain equality, even in spiritual or marital. They think more highly of the romance in marriage, they have higher expectation of the quality of their life. They would not to bear in marriage.

The different standard of choosing a spouse

The Chinese Standard of Choosing a Spouse

For Chinese, the first factor to consider is the family’s background. Second, the two families should be on the equal social status. And the financial condition should be well. Then, the education background is taken into consideration. The last factor to think is the person’s appearance and figures.

The Western Standard of Choosing a Spouse

For westerners, the most important factor is the two person’s feelings. If they feel nice with each other, they may combine with each other. The rest conditions such as the family background or education background, they may not take into account.

The Effect of Educational Traditions

The differences of cultural traditions are the roots of the differences of educational traditions, which make the differences of cultural traditions exist and strengthen. Our traditional culture has considered the Confucianism as the leading place since Chun-Chill. Tone in with people and society’s relationship has already dominated the execution of education. The educational tradition created by it has been controlling people’s thought. However, the western educational traditions pay more attention to people’s development and ability’s cultivation. This characteristic also has a long historical process. Special education on the history of Chinese parents, with the noble spirit of molding people with outstanding works to inspire people, and Chinese history and culture deeply influenced by the tradition of every family. In the United States the family and moral education, religion played a role should not be underestimated. In modern society, parents still hope that God has always been common iIn fact, there are also many similarities between Chinese and western educations. As a tradition, there is no one better or worse. Which was born in a given cultural background and it were the products of certain cultures. Only in the original soil that can judge its degree of suitability. The educational traditions of the soil mostly are complemented in many aspects, and borrow ideas form each other to perfect continually.

Influences of Economical Factors in Marriage

Research strongly and consistently indicates that marriage is a wealth building institution. Married people typically earn and save more than their unmarried counterparts. And it is not just the joining of resources and energies that create this financial benefit, but the permanence of marriage itself. The wealth accumulation in cohabiting situations is far below what is typically is in marriage,

With cohabiters more closely resembling the earnings and savings of sings of singles. While

the poverty rate for children linings in married households is about 6 percents, it is 31 percents for children in cohabiting homes, much close to the 45 percents for Children living in single parent families.

Affluent Economy in Western

The major effect of the economy on marriage relates to how many women work outside the home and the necessity f or them to close. Today’s high cost of living in Western forces many wives (even those who prefer not to work outside the home) to work outside the home. The constant message from advertising is that the family needs more material things in order to be happy. And because of the development of their lift, the higher level of their needs, they are aware of being in rich are the way if making marriage better, they make money for a better life. This causes many married couples to seek higher income levels to afford things that are not essential to the family’s needs. Westerns are willing to buy things, especially in the bedroom and the car, eat or drink and, in particular, are a banquet, the more “Jewish” and the Chinese people are more willing to spend money on a banquet area.

Affluent Economy in China

Different from Western, Chinese people’s thinki ng of economy is more negative. It is a tradition that the parents who has a son, need to buy a new apartment for the new couple. It is always the man’s duty to buy a house, which is a great burden to men, and to marry price of the house. Not long ago, people in China used to save money for the marriage. To some degree, people don’t want to get married is also because of the high price of the apartment. Right now with the new policy of the government, more and more Chinese people feel like extent credit to pay for the house. That also encourages the couple to stay in marriage and both work outside. Chinese people usually do budgets are more conservative, while the United States budget is relatively close “to the limit”, and often have the tendency of consumption over budget (with the United States will be a substantial use of credit cards also have relations).

The different relationship between husband and wife

The Chinese Relationship between Husband and Wife

In China, the husband often plays a leading role in the marriage, and his wife is to the subordinate status. This kind of marriage structure is due to the traditional cultural division, which is "Male master outside and women master inside". The husband undertakes the family life's main economic responsibility while the wife’s tasks are managing housework, taking care of their parents, helping the husband and teaching their children. In China, people think that being full-time housewife is universal and the woman is happy, but they always look down upon the man who becomes full-time houseman. The traditional attitude to marriage of China is a harmonious union lasting a hundred years. They pay more attention to responsibility. Baby is the most important factor to keep marriage.

The Western Relationship between Husband and Wife

The westerners believe that the husband and wife should be equal. In their own words: "Husband and wife should be equal partners.” In w estern countries, the husbands and the wives can all find jobs outside and undertake the family life's economic responsibility together. The husbands also do some housework and cooking, sometimes their cooking skill may be better than their wives. They also share the responsibility of taking care of children. They always educate and look after their children together.

The mass-tone attune of the whole wedding is red, and it was the color representing joyous

in the traditional China. This makes the wedding ceremony becomes jubilant. In the traditional Chinese wedding, the bride generally wears red clothes and a red silk in her head. And the bridegroom generally wears a gown jacket. The bridegroom will ride a horse and go to the bride’s home to pick her. Both parents sit facing to the bride and bridegroom. And the whole wedding hosted by MC, under his command, the bride and bridegroom first bow to Heaven and Earth, then their parents, and finally couples to worship and enter the bridal chamber.

The different weeding ceremony

The Chinese weeding ceremony

China is different from the wedding on the West, the entire wedding's main colors are red, this is also the representative of the traditional Chinese festivity colors. This change will enable the wedding jubilation. In the traditional wedding, the bride wearing red Luoyi general, wearing Fengguan, still above a red scarf. While the groom wearing red long gown mandarin jacket, wearing a red cap along. Palanquin bride rode in the red, the groom on horseback in front, with matchmaking, meikand Yingqing teams to the groom's house in Baitang. Parents sitting on the two sides appear, and appear next married bride and groom. Entire wedding presided over by the master of ceremonies, in his command , a bride and groom Baitiande, Xiabai GAO Tang, and then a husband and wife Baidoa, into the bridal chamber. Noisy wedding is the climax of wedding, the bride and groom first to wait for the wedding, the groom and guests on the outstanding hospitality, Jiuzufanbao, in a lot of the groom greeted came to the wedding. Everybody started Noisy wedding, the bride and groom all stirred up trouble in the next game, do all this in a whole wedding laughter ended.

The Western weeding ceremony

Western wedding is a romantic type, the whole wedding from start to finish to the full of romantic. The bride's [braid] dress is generally white; the groom is black dress so that the whole wedding was the solemn seriousness. Marriage to the church to the whole wedding ceremony is the most important link. First, as the wedding march rhythm, the bride pull her father's hands go before the groom by her father she personally delivered the hands of the groom. Pastor will ask the bride and groom on the other side to make a lifetime commitment, this is the climax of the whole wedding. Then they will be priests and the blessing of everyone, exchanged marriage rings and kiss each other. The bride spent the hands of the ball were not ordinary furnishings. At the end of the wedding, the bride would throw the female guests arrived at the scene, who received curd, who is a married person, which makes the entire ceremony be heard laughing in the end.

Conclusion

The reason why Chinese and westerners have different marriage ideas is that they have different customs and faiths. Although there are so many differences between China and west, all of them have their own happiness .And people will bless the new couples all the same.

If the entire community can establish a concept: Love is the foundation of marriage, and marriage should be maintained and developed friendship, family, responsibilities, obligations, good-hearted, such as the Chinese culture of tolerance in good quality, if not love, would also enable the marriage become warm and happy, so that others lamented the marriage was full of romantic love.

Indeed, as the social development and cultural integration of the exchanges and people of the United States recognize the marriage was also a certain subtle changes. However, the

fundamental concepts remain unchanged, because a nation that wishes to live forever, not only have the ability to adapt to the trend of the times and with other ethnic coexistence and common prosperity mind and boldness of vision, but more important is to maintain their own culture and the fundamental, maintain their social characteristics.

The contemporary world is trending towards globalization, and the development of relations between the countries becomes more interlinked, we have more opportunities to communicate with Western society. Such an exchange would be with the rapid development of world economy, culture develops quickly. As marriage is an important port of social life, so we can make the wedding culture as a breakthrough point, and then analyze the different factors and reasons that prevent global tendency.

Marriage cultures in both China and western countries have gone through for a long time. As a most grand thing in people’s life, it has always attracted a high degree of attention. In the Chinese and Western wedding, it is clear that Chinese wedding and western wedding differ from each other in many aspects: custom, ceremony procedures, styles and dress, marriage media and Place.

As to the reasons of the differences between West and East cultures, there are many reasons causing the differences such as religious views, value orientation, and behavior standards and thinking patterns.

But along with development of the globalization, these differences will become the prevention factors that prevent people’s communication and mixture, and to explore the cultural differences is good for the elimination of existing barriers in cross-cultural communication, so we should adopt measures to reduce these obstacles: such as improving teaching methods, emphasizing on students non-verbal communication ability, changing teachers? way of thinking, blending of Chinese and Western Culture and so on. So understanding cultural differences between China and West will help foster cross-cultural communicative competence and then we can better use it to serve the spread of English, to wide communication and to improve teaching services.

Bibliography

[1]李信. 2003.1. 中西方文化比较概论. 北京:航空工业出版社

[2]罗晓莉申剑申小辛. 2000.11. 当代家庭婚姻. 北京:当代中国出版社

[3]张爱琳. 2011.5. 跨文化交际. 重庆:重庆大学出版社

跨文化交际论文题目

1.英文原声电影赏析与跨文化交际能力的培养 2."跨文化非语言交际语用失误研究 3."公示语翻译中的语用失误探析 4.国内广告语言语用失误研究现状与分析 5."全球化语境下跨文化交际失误语用归因 6."跨文化交际中的语用失误类型及对策研究 7."基于礼貌原则的跨文化语用失误分析 8."跨文化言语交际中的语用负迁移 9."浅析化妆品广告中的语用预设 10."中西方饮食文化的比较研究 11."中美时间观之对比 1 2."浅析汉英问候语中的文化差异 13."英汉词汇的文化内涵差异探析 14."英语身体语的交际功能研究 1 5."浅谈英汉身势语的表意功能之差异 16."目标语文化的理解与跨文化交际 1 7."中西文化差异对中国学生英语学生的影响 18."跨文化交际中的文化误读

9."浅析文化差异对商务谈判的影响 20."英语禁忌语的文化内涵异同研究 21."英语学习中的文化习得 2 2."英汉思维模式的差异对跨文化交际的影响 23."外语学习者的思辨能力与跨文化交际之成效 24."培养英语学习者跨文化交际能力之策略 25."英汉道歉语差异及原因 26."中西跨文化礼貌语差异探析 27."英汉语言中礼貌表达法之比较 28."英汉习惯用语的文化内涵探源 29."英语称赞语及其回应的异同研究 3 0."中美(西)家庭教育理念的差异及其对孩子的影响 31."中国英语学习者跨文化交际中的主要障碍研究 32."试析跨文化交际中角色互动的作用 3 3."本土文化与异国文化的冲突对跨文化交际的影响 34."跨文化交际中的时间观差异 35."论跨文化交际中的中西餐桌礼仪

6."关于提升英语专业学生跨文化交际能力的培养 37."涉外婚姻中的中西文化冲突 38."论跨文化广告传播中食品商标的翻译439."多媒体教学与跨文化交际能力的培养40."中西方儿童文学的差异 4 1."中西体育文化的差异及其受全球化发展的影响 42."中西传统休闲文化及其价值观的对比分析 43."简爱与林黛玉不同命运的文化透析 44."国际商务活动中礼貌原则的应用 4 5."论文化背景知识在外语阅读教学中的作用 46."国际商务交际活动中的非语言交际 47."浅析英汉汽车商标的特点及其翻译 48."英汉隐喻差异的文化阐释 49."文化语境下的英汉植物词 50."文化语境下的英汉动物词 51."从体态语探析中西文化差异 52."浅析英汉颜色词的文化内涵 53."文化视野下英语谚语的比较

跨文化交际

Intercultural communication is a form of global communication. It is used to describe the wide range of communication problems that naturally appear within an organization made up of individuals from different religious, social, ethnic, and educational backgrounds.As a separate notion, it studies situations where people from different cultural backgrounds interact. Aside from language, intercultural communication focuses on social attributes, thought patterns, and the cultures of different groups of people. It also involves understanding the different cultures, languages and customs of people from other countries. Intercultural communication plays a role in social sciences such as anthropology, cultural studies, linguistics psychology and communication studies. Intercultural communication is also referred to as the base for international businesses. There are several cross-cultural service providers around who can assist with the development of intercultural communication skills. Research is a major part of the development of intercultural communication skills. As we all know, there are so many differences between culture of the East and West that I can not list all of their different aspects. I will focus on the differences of diet custom and teaching system. For your better understand , I will set examples of China and America. It is no doubt that it is a tradition to use chopsticks for Chinese. But people in America prefer to forks and knives. This different result is based on different food they are like .Americans choose to eat beefsteak, bread, and salad, while Chinese people choose noodles, pancakes and rice. What is more, the custom of drinking tea in China and drinking coffee in America are stand out particularly .However, there is a trend that the food in both countries has been mixture. For example, the coffee and bread have introduced to China. The famous KFC is very popular at children. The gap of teaching system between China and America is big. Chinese students always complain about their homework. Too much homework has limited the time to exercise and relax. They have to recite many things as to get a high mark. Homework comes the first to them. In my opinion, the study in America is more interesting .Teachers pay attentions t o training students? skills in thinking in realistic life not to emphasis on the importan ce of memories. In a addition, the rate of going to school ,the salary of teaching ,and t he job of graduates are quite different, too. I should say that China government should make great efforts to improve its teaching system. I am also expect to be one day ,the West give more cheers to our country. “Culture is the collective programming of the mind which distinguishes the me mbers of one category of people from another.” It is inevitable that the cultural difference has impact on business. For example, when a company is having meeting, the word “table” they mention in American Engli sh means to put something on the agenda, but in British English it means to put somet hing off the agenda. This example indicated how the culture affects the business. In Western wedding culture and the first in the West in thinking about the differe

跨文化交际-unit1-6-课后translation中英对照

跨文化交际-unit1-6-课后translation中英对照

Unit 1 Page 22 The growth of intercultural communication as a field of study is based on a view of hi story that clearly demonstrates people and cultures have been troubled by a persistent i nability to understand and get along with groups and societies removed by space, ideol ogy, appearance, and behavior from their own. What is intriguing about many of huma n civilization's failure is that they appear to be personal as well as global. The story of h umankind is punctuated with instances of face-to-face conflicts as well as international misunderstanding--major and minor quarrels that range from simple name-calling to i solationism or even armed conflict. It is obvious that increased contact with other cultures and subcultures makes it impe rative for us to make a concerted effort to get along with and to try to understand peop le whose beliefs and backgrounds may be vastly different from our own. The ability, thr ough increased awareness and understanding, to peacefully coexist with people who do not necessarily share our lifestyles or values could benefit us not only in our own neigh borhoods but could be the decisive factor in maintaining world peace. 纵观历史,我们可以清楚地看到,人们由于彼此所处地域、意识形态、容貌服饰 和行为举止上存在的差异,而长久无法互相理解、无法和睦相处。在这种情况下,跨文化交际作为一个特定的研究领域得以形成和发展。值得注意的是,人类文明在 发展过程中所遭受的许多挫折,既是个人的,又是全球性的;人类历史进程总是充 满了个人间的直接冲突和民族间的误解——从骂骂咧咧到孤立主义直至到武装冲突,大大小小争端不绝。 很显然,文化间以及亚文化间的交往比以前多了,这迫切要求我们共同努力,去 理解有着不同信仰和文化背景的人们,并与之和睦相处。通过加深认识和理解,我 们能够与生活方式、价值观念不同的人们和平共处;这不但有益于我们周遭环境的 安定,也是维护世界和平的决定性因素。 Unit 2 Page 60 Culture is sometimes referred to as our mental programming,our “software of the mind. ” But we can take that computer analogy further and say that culture is the operating environment that enables software programs to run. Culture is like DOS or Unix or Windows:it is what enables us to process information in various specific application. The metaphor of windows seems to be very appealing to describe culture: culture is a mental set of windows through which all of life is viewed. It various from individual to individual within a society, but it shares important characteristics with menbers of a society. Culture is like the water fish swim in┄a reality that is taken for granted and rarely examined. it is in the air we breath and is as necessary to our understanding of who we are as air is to our physical life. Culture is the property of a community of people, not simply a characteristic of individuals. Societies are programmed by culture, and that programming comes from similar life experiences and similar interpretations of what those experiences mean. If culture is mental programming, it is also a mental map of reality. It tells us from early childhood what matters, what to prefer, what to avoid, and what to do. Culture

新编跨文化交际期末复习资料

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跨文化交际

【知识点归纳】 1.重点概念: (1)文化:culture,涉及内容十分广泛,不同研究者有不同定义。 广义文化:指人类社会实践过程中所获得的物质、精神的生产能力和创造的物质、精神财富的总和。 狭义文化:精神生产能力和精神产品,包括一切社会意识形式;自然科学、技术科学、社会意识形式。英国人类学家泰勒1871年在《原始文化》中提到的定义影响很大。 总的来说,文化是人类社会创造的财富,包括食物、器具,也包括信念、价值观、习俗、知识。可分为物质文化、制度文化和观念文化。总的来说,文化是人类社会创造的财富,包括食物、器具,也包括信念、价值观、习俗、知识。可分为物质文化、制度文化和观念文化。 其特性是:人类独有;来自后天习得;大部分存在于人的潜意识;是行动的指南;动态,与一定历史时期相联系。 (2)交际:就是人与人之间的往来交际活动,文化在交际中得到发展与传播。跨文化交际中的交际主要指人际间通过语言等交际工具进行的直接或间接的信息交流和沟通活动。 (3)编码与解码 交际是一个编码和解码的过程;编码是把思想、感情、意识等编成语码的过程,解码是对外界接受的符号或信息赋予意义或进行解释的过程。 (4)言语交际与非言语交际言语交际是指使用语言作为交际媒介; 非言语交际是指使用除语言以外的交际工具作为交际媒介,例如:文字、盲文、手语、手势、旗语、号语等。 (5)跨文化交际 广义:具有不同文化背景的人们之间进行的交际往来或信息传播与沟通活动。 狭义:在特定的交际情景中,具有不同的文化背景的交际者使用同一种语言进行的口语交际。 影响跨文化交际的主要因素:民族的历史与传统、宗教思想、价值观念、社会组织形式、风俗习惯、政治制度、社会发展阶段;阶层、职业、年龄、性别等方面。(6)文化模式分为特殊的文化模式和普遍的文化模式两类。 特殊的文化模式是指各民族或国家具有的独特的文化体系。 普遍的文化模式是指一切文化都是由各个不同的部分组成的,这种文化构造适用于任何一个民族的文化。美国人类学家C.威斯勒尔认为,普遍的文化模式包括:①语言;②物质特质;③美术;④神话与科学知识;⑤宗教习惯;⑥家庭与社会体制;⑦财产;⑧政府;⑨战争。 (7)文化深层结构 亦称为“文化潜意识”,相对于文化表层结构而言。指一个民族族体在历史的积淀中形成的固定心态,在一种文化中既不产生律动也不产生突变的心理层次。有些学者认为,西方文化的深层结构是“不断地追求变动,渴望不断地超越”;而中国文化,乃至东方文化则具有静态的目的性,寻求天下太平,维持整个结构的平稳和不变 (8)文化定势 “定势”的概念,最先是由美国政治评论家Lippmann 在1922 年出版的《公

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