文档视界 最新最全的文档下载
当前位置:文档视界 › clean edge

clean edge

clean edge
clean edge

时间:2010.9

The u.s. razor market:

Nondisposable razors 5%growth per year(2007-2010)

Refill cartridges 2%growth per year(2007-2010)

Exhibit 1

Paramount:

2009:

in worldwide

13billion sales

7billion in gross profit

In the u.s. nondisposable razors and refill cartrides 170million revenue收入

92million gross profit

26million operating profit

Awail 1.76 per unit

Pro 2.8 per unit for cartridge , 23.3%retail unit share Competition

Prince: 2009: nondisposable razors and refill cartridges

224million revenue 45million operating profit

Radiance naiv(due to launch nationally in 2010.9.) similar to clean edge

13%share

2010 market share(estimate) exhibit5

费用:over 16million for media advertising

目前radiance和paramount在几个个人清洁领域都是竞争对手Clean edge

18个月的调查研究发现:clean edge achieves a 25%increase和其他主导非一次性脱毛类产品

相比

进入中端:60%sales come from current pro/avail customers

进入高端:35% sales come from current pro/avail customers

2010paramount总预算:48.3million,其中20.2million for advertising, 28.1million for consumer

and trade promotions

如果2011年预算也是这样的话,就要考虑分配问题

高端:总需要15million in marketing for 第一年

中端:42million

相关文档